This article is brought to you by our exclusive subscriber partnership with our sister title USA Today, and has been written by our American colleagues. It does not necessarily reflect the view of The Herald.
PureGym, in Gastons Wood Retail Park, opened to the public at 12pm on Friday, December 19.
Members have access to the gym 24 hours a day, seven days a week, through PureGym's low-cost, zero-contract memberships.
The gym, which covers approximately 19,400 square feet, is equipped with hundreds of pieces of equipment.
PureGym in Gastons Wood Retail Park (Image: Newsquest)
It also has a functional zone, free weights area, fixed resistance and cardio equipment, a fitness studio, and a cycle studio.
A women's workout space, replete with adjustable benches, dumbbells, a sled track, and a mix of upper and lower body-focused fixed pin equipment, is also part of the facility's offer.
PureGym Basingstoke also offers a range of classes included in the membership price.
Certified personal trainers are available to assist members, and a free initial exercise induction is also provided.
The new gym brings around 12 new jobs to the local community.
A spokesperson for PureGym said: "Following sustained demand for PureGym's flexible, affordable offering in Hampshire, we're delighted to be opening a brand new gym in Basingstoke.
"Our newest gym will support members to enhance their mental and physical wellbeing by providing them with around-the-clock access to first-class fitness facilities, from top-quality equipment and energising group classes to expert PT support, all included in our low-cost, no-contract memberships."
PureGym is committed to providing a safe space for everyone to work out and has installed automated external defibrillators (AEDs) in all of its gyms as part of their TrainSafe commitment.
These AEDs can be lifesaving in a critical situation.
The company is working with the British Heart Foundation to improve heart health across the nation.
Parking is free for gym-goers, but restrictions may apply.
Parking arrangements should be checked in the car park before entering the gym, and PureGym will not be held responsible for any parking fines.