Google and Axis Bank have announced a strategic partnership to launch the Google Pay Flex Axis Bank Credit Card. Built on the RuPay network, this new co-branded credit card integrates directly with the Unified Payments Interface (UPI), aiming to replicate the ubiquity of UPI transactions within a credit framework.
This release marks the debut of "Flex by Google Pay," Google's latest initiative intended to enter the co-branded credit card sector. The overarching goal of the Flex program is to simplify access to credit and digitize the application process.
According to the announcement, the card is designed to function entirely through the smartphone, minimizing the need for physical documentation.
The Google Pay Flex Axis Bank Credit Card introduces several digital-first features managed directly through the Google Pay app. Key specifications include:
Google and Axis Bank have commenced the rollout of the credit card starting today. The companies plan to expand availability to a wider user base over the coming months. Interested customers can currently join a waitlist directly via the 'Money' tab on Google Pay app.
Commenting on the launch, Sharath Bulusu, Senior Director - Product Management, Google Pay, said:
At Google Pay, our goal has always been to use technology to make financial products simple and accessible for everyone. While digital payments have become ubiquitous in India, transactional credit remains underpenetrated. We built Flex to bridge this gap, simplifying and reimagining the card experience for the next generation of users. We're thrilled to launch this first with Axis Bank and look forward to announcing more issuer partners very soon. By combining the widespread acceptance of the RuPay network and Axis Bank's financial expertise with the trusted experience of Google Pay, we're introducing a digital solution aiming to give users in India genuine confidence and control in their daily lives.
Arnika Dixit, President & Head - Cards, Payments and Wealth Management, Axis Bank, said:
We are delighted to continue partnering with Google to jointly redefine the digital payments experience for our customers. With UPI emerging as the preferred mode of payment, we identified a clear opportunity to co-create a credit offering tailored for the digital-first consumer. This brings together Axis Bank's leadership in financial solutions and Google Pay's cutting-edge technology to simplify everyday transactions with instant rewards, flexible repayments options, and more. Seamlessly integrated into the Google Pay app, this card delivers a secure, convenient and rewarding experience that perfectly complements the modern Indian lifestyle.
Sohini Rajola, Executive Director Growth, NPCI, said: