Marijuana is having a moment just as Americans reconsider their relationship toward alcohol. As public awareness of the toxic effects of even moderate alcohol consumption grows, many people are turning to THC products as an alternative. The THC industry touts its wares as a more natural alternative to alcohol with myriad health benefits, including decreased nausea, pain, and sleeplessness.
The rise in daily smokers (and vapers, and edible enjoyers, if you will) is also driven by the explosion of the industry. Millions of Americans live in cities and counties with retail shops offering a range of products that make the dimebags of yesteryear seem quaint by comparison: vape cartridges, edibles, oils, and waxes, offering more highly concentrated THC doses. The rise of marijuana retail has opened new doors for people who might have once shied away because they didn't like smoking or were worried about breaking the law.