The AI-powered search engine will begin with showing labeled ads formatted as "sponsored follow-up questions" that will appear next to answers in the US.
TechCrunch reports:
"Perplexity's embrace of ads stands in contrast to OpenAI's decision not to launch its AI-powered search tool, ChatGPT Search, with ads. But rival Google has similarly piloted ads in its AI search experience, AI Overviews -- recently bringing ads to mobile in the U.S. for certain queries"