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Korea Tourism Organization Unveils New 'Koreans' Korea' Campaign: Showcasing Authentic Experiences Across Seoul, Jeju, and Beyond
Tuesday, November 5, 2024
The Ministry of Culture, Sports and Tourism, alongside the Korea Tourism Organization (KTO), recently launched a fresh 2024 promotional campaign aimed at showcasing Korea through the eyes of locals. Released on Tuesday via the YouTube channel "Imagine Your Korea," the campaign introduces a series of videos under the theme "Feel the [ ] of Korea," which presents diverse travel themes like road, night, adventure, and rest. These new ads invite potential tourists to experience Korea in ways known and recommended by local Koreans, aiming to offer an authentic perspective that goes beyond popularized images of the country.
Earlier in June, the KTO began generating interest in the campaign through a teaser advertisement under the theme "The Experience of Traveling to Korea Recommended by Real Koreans, Unknowable to AI." This teaser drew notable engagement, receiving around 2,300 comments, and set the stage for the full launch of this tourism campaign. With these new videos, the KTO intends to highlight lesser-known aspects of Korea, offering an insider's view of the country's hidden gems across cities, rural counties, and well-known tourist hubs like Seoul and Jeju.
Uncovering Korea's Unique Charms: Four Themes Showcasing Local Perspectives
The KTO's latest ad series aims to cater to a range of traveler preferences, providing something for everyone, from urban explorers and night-life enthusiasts to adventurers and those seeking relaxation. Each episode is named after a Korean word encapsulating the essence of the theme it represents.
"Gil" (Road): This theme explores Korea's roads and alleys, with a focus on discovering hidden and often overlooked locales. The "Gil" episode invites viewers to explore the charms of Korea's winding streets, pathways, and neighborhoods that locals frequent, showcasing an alternative to the bustling tourist areas.
"Bam" (Night): The "Bam" episode dives into Korea's vibrant night culture, bringing out the country's lively nightlife, media art installations, and festivals. It captures the energy of Korean nightlife, from Seoul's neon-lit streets to regional night markets and cultural gatherings.
"Moheom" (Adventure): For thrill-seekers, the "Moheom" episode is a journey into legendary natural sites and adventurous destinations across Korea. It presents Korea's vast and scenic landscapes, from mountainous trails to coastal vistas, appealing to travelers interested in Korea's rich natural beauty.
"Swhim" (Rest): The "Swhim" theme showcases destinations ideal for relaxation, aimed at those wanting to escape the stress of daily life. This episode spotlights serene locations, from peaceful countryside retreats to relaxing spots in urban areas, offering an inviting perspective ...