On Wednesday, in the Ben Souda industrial zone in Fez, the Minister Delegate in charge of Investment, Convergence and Evaluation of Public Policies, Karim Zidane, alongside the Minister of Industry and Trade, Ryad Mezzour, officially launched the project to establish EUWEN TEXTILES.
The company is a subsidiary of the Chinese group Sunrise and represents a total investment of approximately 1.4 billion dirhams.
The project is expected to generate around 3,000 direct jobs and contribute to strengthening the economic attractiveness of the region, while consolidating its role in Morocco's national reindustrialization drive.
Launched in the presence of the Wali of the Fez-Meknès region, the governor of the prefecture of Fez, the General Director of EUWEN TEXTILES, the governor of the province of Moulay Yacoub, and the president of the Fez-Meknès Regional Council, the project aims to establish a fully integrated textile production chain. This will include yarn and fabric production, weaving, dyeing, textile printing, and ready-to-wear garment manufacturing.
This level of integration is expected to reduce imports, optimize logistics costs, shorten production timelines, and strengthen the ability of Moroccan companies to meet international orders directly, without intermediaries.
The project is also designed as a lever for enhancing the competitiveness of the Moroccan textile sector, positioning the Fez-Meknès region as a major regional industrial hub dedicated to economic and territorial development.
Seen as a decisive step in the region's economic and industrial takeoff, the initiative falls within Morocco's industrial investment support policy, which seeks to attract productive projects and create sustainable employment.
The investment agreement for the project was signed on March 20, 2025, in Rabat, under the chairmanship of the Head of Government, Aziz Akhannouch, in the presence of several ministers and senior officials.