New technologies and radical changes created by constantly changing business models and geopolitical uncertainty are rewriting the rules for businesses and their global supply chains, so "in order to move forward, we must prepare for not one, but many possible future stakes," Scott Coutts, senior vice president of global operations at Philip Morris International, parent company of Papastratos, told Kathimerini.
Having invested more than 700 million euros in recent years in the transformation of the Greek tobacco company into a modern industry for the production of heated tobacco products, with most of its production being exported, the top executive of the multinational boldly said that "at PMI, we consider Papastratos and Greece to be pioneers in this transition and an excellent example of what we aspire to represent worldwide."
However, the challenges are constant, whether they concern the digital transformation, geopolitical developments, or the climate crisis, as well as consumer behavior and the changes in the regulatory framework that often change business operation.
"Regulatory developments, rapidly changing technology cycles, sustainability expectations and evolving consumer needs will be key factors in the coming years," said Coutts.
Business