Each election brings new tactics to secure votes, and in 2024, that means keeping up with rapidly changing trends and addressing voters wherever they are.Two newer modes of voter engagement this time around are podcasts and partnering with influencers.Alex Magann gained nearly 100,000 TikTok followers after she shared videos of her and her children."A few of those went viral, and I started gaining a following," Magann said.>> Download the free WMUR app to get updates on the go: Apple | Google Play <<She has since branched out into day-in-the-life content and also posts about the 2024 election. She's a member of a program called New Hampshire Creators for Kamala, local influencers who share voting information and tell their followers why they're supporting Democratic candidate Kamala Harris for president."In my opinion, I think there is just too much on the line at this point," Magann said.It's a new tactic to get out the message to younger voters and a way to keep with the times in a particularly tight race."The campaigns can't rest on their laurels," said Chris Galdieri, of Saint Anselm College. "They need to try to reach folks who might not be paying attention to traditional news sources."Another way campaigns are reaching out is through podcasts. Republican candidate Donald Trump's recent three-hour sit-down on the "Joe Rogan Experience" has 42 million views and counting on YouTube. "For an undecided voter, Trump going on Joe Rogan was fantastic for his base," said Hailey King, of Dartmouth College Conservatives.The big question is how these new methods of outreach will work."I don't know," Galdieri said. "And I don't think we will really have a sense of that until after the election."According to the Pew Research Center, two-thirds of adults age 18 to 29 had listened to a podcast in a recent 12-month span.
Each election brings new tactics to secure votes, and in 2024, that means keeping up with rapidly changing trends and addressing voters wherever they are.
Two newer modes of voter engagement this time around are podcasts and partnering with influencers.
Alex Magann gained nearly 100,000 TikTok followers after she shared videos of her and her children.
"A few of those went viral, and I started gaining a following," Magann said.
>> Download the free WMUR app to get updates on the go: Apple | Google Play <<
She has since branched out into day-in-the-life content and also posts about the 2024 election. She's a member of a program called New Hampshire Creators for Kamala, local influencers who share voting information and tell their followers why they're supporting Democratic candidate Kamala Harris for president.
"In my opinion, I think there is just too much on the line at this point," Magann said.
It's a new tactic to get out the message to younger voters and a way to keep with the times in a particularly tight race.
"The campaigns can't rest on their laurels," said Chris Galdieri, of Saint Anselm College. "They need to try to reach folks who might not be paying attention to traditional news sources."
Another way campaigns are reaching out is through podcasts. Republican candidate Donald Trump's recent three-hour sit-down on the "Joe Rogan Experience" has 42 million views and counting on YouTube.
"For an undecided voter, Trump going on Joe Rogan was fantastic for his base," said Hailey King, of Dartmouth College Conservatives.
The big question is how these new methods of outreach will work.
"I don't know," Galdieri said. "And I don't think we will really have a sense of that until after the election."
According to the Pew Research Center, two-thirds of adults age 18 to 29 had listened to a podcast in a recent 12-month span.