CHIBA (Kyodo) -- Major companies, startups and researchers were among more than 800 exhibitors on site for the opening of Japan's major annual electronics show on Tuesday, seeking collaboration in the wider use of artificial intelligence in sectors such as healthcare and entertainment.
Nearly half of the exhibitors at this year's Combined Exhibition of Advanced Technologies, held at the Makuhari Messe convention center in Chiba near Tokyo, are showcasing products or technologies that use AI.
The number of startups and university research institutions exhibiting reached a record 232, about 20 percent more than last year.
The Japan Electronics and Information Technology Industries Association, CEATEC's organizer, said the event provides a platform for cross-industrial collaboration to promote AI use and spur innovation, which is reflected in the increased number of researchers and startups involved.
Fujitsu Ltd. has set up an interactive golf course bunker simulator at its booth themed on expanding human capabilities via AI. Visitors can have their swings analyzed by the technology and receive coaching advice.
NEC Corp. displays cutting-edge cameras, jointly developed with Sony Group Corp., that allow facial recognition even in difficult conditions such as a strong backlight.
Hitachi Ltd. is showcasing solutions for labor shortages using AI agents and intelligent systems capable of performing complex tasks autonomously, to manage workflows and assist critical decision-making.
Unlike generative AI, which needs human direction to carry out tasks, AI agents are of increasing interest as they can perform tasks independently by designing workflows using data available to them.
The organizer also said more exhibitors are displaying AI products and services designed for use by the general public, reflecting how the technology now has wider applications after originally being focused on industrial and commercial purposes.
A joint booth operated by cosmetic maker Kao Corp., food and beverage company Kirin Holdings Co. and beauty product website operator Istyle Inc. exhibits technology that analyzes the condition of the skin on a subject's face by collecting RNA molecules contained in skin oils.
There were 156 exhibitors from entities based in 29 countries and territories, including Uzbekistan for the first time. A pavilion to showcase companies from Ukraine was set up for the third straight year, as the country continues its fight against Russia's invasion.
The event will be held through Friday, with the organizer expecting more than 100,000 visitors. Entrance is free of charge, but visitors need to register online in advance, the organizer said.