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Kim Kardashian does it again. This time, with a pain-free piercing.
Dropping May 22, the Skims Ultimate Pierced Nipple Push-Up Bra reinvents Kardashian's OG Nipple Push-Up Bra that first broke the internet in October 2023. The May 2025 release features the same raised nipple detail as its predecessor, but adds a removable nylon-coated nipple piercing for an extra statement-making moment.
The latest launch was announced via Instagram on May 20 with a caption reading, "The Ultimate Pierced Nipple Bra. Our sexiest bra gets even hotter with a faux nipple piercing design so you can get the 'Ooo' without the ouch!"
Retailing for $74, the Pierced Nipple Push-Up Bra is crafted from soft microfiber fabric and lightweight foam. The teardrop-shaped pads are intended to create natural-looking lift and support, and the push-up style includes adjustable back straps, a concealed underwire and a hook and eye back closure.
The newest addition to Skims' innovative product lineup comes in three colors: Clay, Sienna and Onyx. Band sizes range from 30 to 38 and cup sizes from A to F. Since it's designed for a snug fit, Skims recommends sizing up one band size if in between sizes.
Upon launch in 2023, the original nipple bra ($68) quickly sold out and racked up a 250,000-person waitlist before its restock. It now comes in six colorways, and band sizes range from 30 to 44 and cup sizes from A to F.
The Ultimate Pierced Nipple Push-Up Bra is available to shop now on skims.com. Grab one before it inevitably sells out.