While AI has the potential to solve major problems, organizations embarking on such journeys of often encounter obstacles. They include a dearth of high-quality data; too many possible solutions; the lack of a clear, measurable objective; and difficulty in identifying whether a proposed solutions is "good." In tackling these issues, Google DeepMind, Alphabet's AI lab that is striving to solve extremely challenging real-world problems, has come up with solutions that can benefit others. And it also offers guidance in choosing which opportunities to pursue after potential projects have overcome those hurdles.