Etsy, Inc. has announced a flurry of changes to its C-suite.
The online marketplace which connects creative sellers with buyers around the world, has announced several changes to its leadership, including a new chief growth officer, a new chief financial officer, and a new chief marketing officer. All changes are effective the first week of January 2025.
"These updates are meant to strengthen Etsy's ability to further improve the shopping experience, deepen customer engagement, build brand trust and loyalty, and reignite growth," said the company.
Kruti Patel Goyal to become president and chief growth officer
Kruti Patel Goyal, currently CEO of Etsy's Depop subsidiary, which is focused on secondhand items, has been appointed president and chief growth officer of Etsy, Inc. In this newly-created role, Patel Goyal will report to Etsy's CEO, Josh Silverman, and be responsible for "bringing together all customer touch points to deliver a more compelling and inspiring experience for Etsy's millions of buyers and sellers."
Prior to joining Depop, Patel Goyal worked at Etsy for over 10 years holding many integral roles and leading the company through multiple phases of growth. Her responsibilities included serving as Etsy's chief product officer, overseeing Etsy's Seller Services business globally, and more.
As chief growth officer, Patel Goyal will oversee product, marketing, member support, trust and safety, and strategy and operations. She will also continue as acting CEO of Depop through April 2025, working closely with Depop's executive team to identify their next leader.
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"Kruti is a world-class leader with a proven ability to drive growth by obsessing over the customer experience," said Silverman. "Over the past decade, Kruti has built and scaled critical functions for Etsy during high-growth periods. Most recently, she led an exciting transformation at Depop, making it the top-performing brand in our portfolio from a growth perspective."