Boutique creator management company Project15 has been acquired by indie agency UnderCurrent Talent.
Founded in 2019 by CEO Eric Bogard and partners Adam Bogard and Aaron Hoffman, UnderCurrent represents more than 250 popular digital creators, including JoJo Siwa and Kira Kosarin, in services ranging from brand partnerships and content strategy to product development and long-term career growth
Gorlin launched Project15 in 2020 after beginning his career in entertainment as a photographer, videographer, and digital strategist working closely with music artists like Jonas Brothers, Alicia Keys, Demi Lovato, Bebe Rexha and All Time Low.
As part of the merger, Project15 owner Jack Gorlin will bring his existing client roster, including Miranda Rae, Kirby Johnson and Angelina Jacob, over to UnderCurrent Talent.
UnderCurrent emphasizes its "entrepreneurial model" that "offers its managers the infrastructure, resources, and support typically found at the biggest firms -- while empowering them to operate like owners."
Per UnderCurrent, "Through a generous commission split track, managers retain the majority of their upside and build their own client books within a high-performance system and collaborative team environment. This model attracts top-tier managers who want both independence and scale, and has become a key driver of the company's rapid growth."
"We're thrilled to welcome Jack to UnderCurrent," Bogard said. "Jack is one of the sharpest minds in digital talent. He's a perfect fit for our entrepreneurial system, and we couldn't be more excited to have him on board."
"What attracted me to UnderCurrent was their strong culture, incredible roster of diverse talent, and an entrepreneurial system that allowed us to form a true partnership," Gorlin added.