"Sometimes the country will eat it. Sometimes Walmart will eat it, and sometimes it'll be something to be paid, something extra," Trump said.
The defiant tone came despite top administration officials saying earlier Friday that Trump was primarily seeking to drive US trading partners and international corporations to strike better deals.
"The president was getting frustrated with the EU," US Treasury Secretary Scott Bessent said on Bloomberg Television earlier Friday. In a previous interview on Fox News, Bessent expressed hope "this would light a fire under the EU."
The pivot was a notable change in tone from a Group of Seven finance ministers' meeting earlier this week, where the US Treasury secretary appeared keen on improving relations with Europe, according to a person familiar with the discussions.
Separately, Trump posted to social media that he already told Apple the company's popular smartphones should be made in the US and that he was nonplussed by its effort to partially move production from China to India. The comments came days after a meeting between the president and Apple Chief Executive Officer Tim Cook, which was disclosed by a White House official.
"I had an understanding with Tim that he wouldn't be doing this. He said he's going to India to build plants. I said, 'that's OK to go to India, but you're not going to sell into here without tariffs.'"
Earlier: US Tariff Countdown Has Nations Racing to Turn Talks Into Deals
Trump's latest posturing comes after the EU earlier this week shared a revived trade proposal with the US in a bid to jump-start talks. The EU's trade chief, Maros Sefcovic, held a call with Jamieson Greer, his US counterpart, on Friday to take stock of negotiations.
The commission "remains ready to work in good faith," Sefcovic said in a social media post following the call. "EU-US trade is unmatched & must be guided by mutual respect, not threats. We stand ready to defend our interests."
Irish Prime Minister Micheal Martin called Trump's suggestion "enormously disappointing."
"Tariffs are damaging to all sides," Martin posted on X. "A negotiated outcome is the best possible result for both sides, as well as for global trade."
Earlier: EU and US to Hold Trade Call Friday Amid Differences on Tariffs
Trump's latest tariff threat would hit $321 billion worth of US-EU goods trade, lowering US gross domestic product by close to 0.6% and boosting prices by more than 0.3%, according to Bloomberg Economics calculations.
The new EU framework covers tariff and non-tariff barriers, as well as ways to enhance economic security, mutual investments, strategic purchases and cooperation on global challenges, according to people familiar with the matter who requested anonymity to discuss the terms, which are not public.
The aim of the paper, which was sent to the White House earlier this week, was to jump-start formal trade negotiations.
Others in Europe saw Trump's threats as an attempt to gain leverage on the bloc rather than an ironclad directive.
"This is all part of the negotiation; we will look calmly at the proposals and respond robustly and firmly," Dutch Prime Minister Dick Schoof said Friday during a weekly press conference.
But there were signals the negotiations were not proceeding well. One EU official described a prior US proposal as a wish list of unrealistic and unilateral demands, Bloomberg reported earlier. The EU is aiming to cooperate with the US, and is seeking a balanced and mutually beneficial deal. EU officials and many member states remain skeptical that the Trump administration is driven by similar goals.
US Commerce Secretary Howard Lutnick on Wednesday said at an Axios event that some trade negotiations had proved "impossible."
"Like the European Union -- it's just very difficult because, you know, Germany would like to make a deal, but they're not allowed," Lutnick said.
The EU plans to move forward with preparing countermeasures if negotiations fail to produce a satisfactory outcome. The trade bloc has put together plans to hit €95 billion of US exports ($107 billion) with additional tariffs in response to Trump's "reciprocal" levies and 25% tariffs on cars and some parts.
European nations agreed earlier this month to delay for 90 days the implementation of a separate set of retaliatory duties against the US over 25% levies Trump imposed on the bloc's steel and aluminum exports. That move came after Trump lowered his so-called reciprocal rate on most EU exports to 10% from 20% for the same amount of time.
"We are maintaining the same line: de-escalation, but we are ready to respond," French trade minister Laurent Saint-Martin posted Friday on X.
--With assistance from Ewa Krukowska, Olivia Fletcher, Patrick Van Oosterom, Jorge Valero, Maeva Cousin (Economist), Rana Sajedi (Economist), David Westin, Brendan Murray, Akayla Gardner, Daniel Flatley, Alan Katz and Catherine Lucey.