It's no secret that I'm a big fan of the Beats Fit Pro, and this is a great price for what you get, if you ask me. The features are impressive, with incredible noise cancellation modes as a standout selling point. They have several options on how much you want to block out surrounding noises (full cancellation, transparency, etc). I regularly use these for running, so the transparency mode is great to feel more aware of what is happeing around me.
But my favorite feature is the battery life. In my experience, a single charge will last for days (often weeks). Ideal if you regularly forget to charge your devices. Not to mention, a quick five-minute charge is enough to give you an hour of listening.
And for those who want to use these for sports, they're a great option. The silicon tip slides into your ear seamlessly, lodging in your ear and staying put for all types of activity at all intensities. And I can't not mention their longevity. I've used these earbuds several times a week for two years, and they're still as sturdy as they were on day one.