If you're already hunting for gifts and maybe eyeing a little something for yourself, the holiday shopping season is hitting fast. Beauty deals are everywhere right now, and Black Friday is shaping up to be one of the biggest yet.
Sephora is the easiest starting point since it's the familiar all-in-one stop for beauty shoppers. Their Holiday Gift Guide is already live. It's the kind of place where you can grab gifts for multiple people in a single cart and slip in your own wishlist item without a second thought.
A couple of things to consider adding to your cart? Glow Recipe Watermelon Glow Niacinamide Dew Drops Serum, $36 (all prices accurate at press time), and Sephora's Holiday Lip Value Set for $52, which can be broken into smaller stocking-stuffer gifts.
Once you're warmed up, Yes Style is where things get fun. The rise of K-beauty is still going strong, with trending toners, glass-skin serums, and viral lip treatments showing up across TikTok feeds. Their Black Friday event includes products up to 50% off, making it perfect for scoring something buzzy and giftable.
K-beauty must-haves include COSRX - Advanced Snail 96 Mucin Power Essence ($17.50) and ROUND LAB - Birch Juice Moisturizing Sunscreen ($19.60).
For something more targeted, Riversol is known for formulas designed for sensitive skin, dark spots, and visible sun damage. Already on sale: their popular Anti-Aging Trio + Free Travel Trio priced at $91, down from $197, and, one of their highest-rated products, Anti-Aging Serum now $52. The savings make it an easy pick for someone who appreciates results-driven skincare.
Hair care fans will want to check Amika, a brand that has become a social-media favorite thanks to its hydrating masks, bond-repair formulas, and colorful styling sets. Its popularity with younger shoppers has boosted demand during holiday season, and their gift bundles tend to move quickly. If you're thinking of a hair-care upgrade for a friend -- or grabbing a treatment for yourself -- check out Perk Up (starting at $16), the no. 1 prestige dry shampoo in the US according to their website. And with five stars and almost 3,800 ratings the Wizard detangling primer (starting at $32) is a safe bet.
And then there's Bath & Body Works, a holiday classic. Their seasonal collections, including Vanilla Bean Noel, Twisted Peppermint, and Mrs. Claus' Cocktail, among others, are already rolling out, including new scents featured in this year's first holiday drop. The brand is also known for major Black Friday promotions, with past years offering Buy 3 Get 3 Free on many items including body care and candles. Their holiday line is built for gifting, and it's hard to resist throwing in a cozy winter scent for yourself while browsing.
When you put these five together, you cover the full holiday spectrum -- from classic beauty to viral trends to cozy indulgence. Whether you're crossing names off your list or finally snagging something you've been eyeing all year, the best deals won't stick around long. Shop early, click fast and let the season's savings make gifting (and treating yourself) a little more fun.
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