BANFF - A popular selfie spot for visitors to Banff National Park has been relocated to what town officials say is now in a safer place.
The two-metre-high, $350,000 sign that simply reads "Banff" was installed in 2017 on Mount Norquay Avenue, one of two entrances into the Alberta mountain park's idyllic townsite.
But the narrow two-lane road, which runs from the Mount Norquay Ski Resort seven kilometres away, was fraught with traffic jams, even between the peak tourist seasons of winter and summer.
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In the summer, there are about 17,000 vehicles a day on the roadway, with many pedestrians crossing the road to get to the sign from a nearby parking lot.
The sign was moved to its new location Thursday -- in front of the historic Banff train station, with Mount Norquay in the background.
It's now about 600 metres from the original site, next to a free parking lot and away from the busy roadway.
"The Banff entrance sign became more popular than we could have imagined, but I know it will be even more well-received and beloved in its new home by the train station," said Banff Mayor Corrie DiManno.
"Relocating the sign to this pedestrian-friendly spot will address safety concerns as well as improve the resident and visitor experience."
-- By Bill Graveland in Calgary
This report by The Canadian Press was first published November 20, 2025.