Popular in the whiskey world, this is sure to be a hit among tequila fans
Tequila Partida recently announced that it was launching its first ever single barrel añejo program. The famed additive-free tequila brand's Master Tequilero José Valdez selected thirty barrels of Tequila Partida's award-winning añejo tequila. Each is available for purchase by restaurants, bars, and retail liquor stores.
What is a single barrel program?
For those unaware, a single barrel program is precisely what it seems. Fans of a particular spirit or expression (in this case, Tequila Partida Añejo) select a single barrel or cask from a select group for purchase. It's bottled for you (or a store, bar, or restaurant).
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Tequila Partida's single barrel program features hand-selected casks featuring specific, unique aromas and flavors. Well-known in the whiskey world, this program is sure to be popular among tequila fans.
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While all single barrel programs differ depending on the distillery and spirit, Partida Tequila's program consists of two experiences. Experience #1 consists of purchasing at least two full barrels. The experience begins with a trip to Partida in Jalisco, Mexico. It will feature a walk through the agave fields, a demonstration by jimadors harvesting agave piñas, a tour of the tequila production in the distillery, and a tour of the aging room followed by sampling and barrel selection with Partida's Master Tequilero José Valdez.
Experience #2 is slightly less immersive. It involves purchasing only one barrel. A Lucas Bols (the brand's parent company) sales manager will bring a sample kit with ten different tequila samples. Then, there will be a tasting and barrel selection.
This is not a program with tequila newbies. Each barrel will yield around 330 750ml bottles. Each bottle sells for a retail price of $59. You can do the math yourself to figure out how much this will set you back. Each bottle features a gold label with the account name that purchased the barrel. Those who purchased will also receive two branded barrel heads.
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