Country musicians built their fanbase one honky-tonk at a time, shaking hands, signing boots and cowboy hats, and hoping their latest single would make it to the radio. Now, the...
Country musicians built their fanbase one honky-tonk at a time, shaking hands, signing boots and cowboy hats, and hoping their latest single would make it to the radio. Now, the game has gone digital. Instead of bars, it's TikTok trends. Instead of fan mail, it's DMs and duets. Aside from TikTok, Instagram, and other social media platforms have become the discovery grounds for up-and-coming artists. It's not uncommon anymore for a Nashville newbie to become the next star even without the backing (yet) of a major record label.